Did you see Neil Gordon's article in the recent Vision magazine??He discusses the value for both vendors and attendees in getting together in person at trade shows to discuss business. Referring to the recent IWCE show in Atlanta, Neil says "Nearly every person I spoke to at the show had positive remarks about why it is worthwhile to invest in attending or exhibiting." and he quotes Jay Helser of Helser Brothers, saying “It’s about the intangibles. I always pick up something new from meeting customers and prospects at the show that turns into dollars. Maybe it’s reinforcing an existing relationship or making a new one, or getting a idea from a conversation.”
We know that taking several days out of the workroom / studio, and making the financial investment to travel to one of the bigger shows is hard to do for small businesses. This is why we are working hard to bring industry vendors and customers together locally for a one day show. Take a class, meet the vendors, network with peers, all right here in New England at a price that won't break the bank!
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