Learn, Laugh, Look, Lunch and Linger!

  • Five Seminars with leading industry speakers
  • Vendor Hall with over 20 companies represented - fabrics, hardware, trim, supplies and more
  • Vendor Spotlights
  • Lunch and Networking
  • On Site Knife Sharpening
  • On Site Photographer for Head-shots
  • Over $1000 in door prizes
  • Discount for Early Registration - before 9/17/10
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Wednesday, August 4, 2010

Shades in Place



Shades IN Place was established in 2006 to fulfill the need of great installers in this industry. Owned and operated by Roger Magalhaes, Shades IN Place is a custom window treatment installation company that goes the extra mile for its clients by offering unique, individualized, and professional solutions for each application.

Shades IN Place is committed to treating every client with respect and fairness through ethical business practices, and is dedicated to making every job hassle-free and as enjoyable as possible to reach the ultimate goal of complete satisfaction of the client.

Roger is an active member of the WCAA , the Window Coverings Association of America. He is also a Certified Professional Installer by Hunter Douglas for hard treatments as well as for Heritance Hardwood Shutters. Ultimately he achieved the Silver level of performance from the Hunter Douglas Window Fashion Institute. He also has attended Norman Shutters training and Custom Home Furnishing Academy for Window Treatment Installation Techniques. He attends international conferences and trade shows annually to keep himself current on new and improved products and techniques.

In 2007, after many requests to provide even more personal attention to its clients, Shades IN Place has begun to offer the convenience of “Shop At Home” service, which brings samples of the best names in the industry to your home or office at the time your busy schedule allows.

In 2008, despite the slow housing market and the financial crisis, Shades IN Place keeps growing strong. The company has partnered with three major retail chains to provide measuring and installations for them. Shades IN Place also works for a handful of design firms on a regular basis as well with general public.


In the owner, Roger Magalhaes', own words: “ I invest a great amount of time and money buying the latest technological tools available on the market, as well as attending conferences, trade shows and courses to provide to my clients the best and most professional installation for their treatments. I measure 100% of the jobs to ensure that all clients’ expectations will be pleasurably met. In the event that an error is made, or if the expectation was not reached, you can be assured it will be promptly corrected.”

Find out more about Roger and his installation services at www.shadesinplace.com or call him at 508 520 6700

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